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Twitter is now increasingly relied upon by the company to be closer to its customers. Only, sometimes the existence of a product or a company account on Twitter instead scapegoats, it would still be no complaints from customers who are rational, so need immediate treatment.

But sometimes, a corporate account manager must be careful to sort out which complaints must be addressed or just work prankster. Here are some tips from the social media observers quoted by Jim Ducharme of Social Marketing Forum:

1. Before you respond to complaints that come in, try to check the Twitter account profile. So you know who are dealing with. Checks including the chirp-chirp made the previous figure.

Of small-scale investigation has been done at least you are invited to explore the mindset and behavior of the person. It is important before responding further. If the person is in trouble, who knows no setting the agenda behind the invasion of launching a negative tweet.

2. Do not make the existing problems in the product or the company, brought down to personal affairs. Try to deal with complaints that go with a cool head

3. If you are not 100% sure the response will be sent, you should ask the opinion of others before you press the 'send'. Remember, think before posting!

4. Re-read the response will be sent to ensure typo (wrong type) as well as make sure what you want delivered. This also will reflect on how professional you are.

5. Crushed those who speak out nosy with kindness and empathy. However annoying, customers are still complaining customers. Confront them with the ways of good, who knows they could be melted by it.

6. Use a more personal way to protect customers in solving their problems. Could use a personal email or contact him directly.

7. Prove it with action. When making contact with the customer, of course, must be accompanied by concrete action to its completion. For if the matter dragged on it is not impossible that this will only provoke more complaints chirp.

8. "Remember the 4 magic words: 'What can I help you?'" Said Ducharme.